O.N.E Coconut Water

Brand Strategy
Brand Identity
Art Direction


O.N.E Coconut Water began as a small brand from Thailand, ultimately acquired by Pepsi Co. With plans to launch in the United States, we were tasked with redesigning the branding and packaging for maximum eye appeal out in the market. 

The composition was inspired by overlapping water drops to form a blossoming flower, creating a burst motif for the packaging. The metallic treatment was carried over from the original packaging and applied with a more modern aesthetic. From the success of the redesigned packaging, Pepsi Co. was able to extend the product SKUs beyond the original flavor and generate new revenue.