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Willkomen - Wurst. Bier. Garten.

Brand Strategy
Brand Identity
Print Collateral
Art Direction
Interior Finishes
Signage
Beer Board

 

Located in the Castro on Market Street in San Francisco, Willkommen is a modern beer hall that serves Black Hammer on tap by the liter and Rosamunde Sausages from the grill.

Designed with Gamut, we partnered with Black Hammer to create a space that could own the stereotypes of Germany. With endless puns we developed a brand inspired by Berlin, digital type of the 80’s, and David Hasselhoff.

 
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